7 Promises that Taneira will always keep
Every Taneira saree reflects the different facets of beauty, craft, and consciousness.
Presenting to you the seven promises that are deeply woven with each of these facets.
T - Trust
A – Authenticity
N – Natural and Pure Products
E – Exceptional Quality
I – India under one roof
R – Responsibility with Pride and Purpose
A – A brand like no other We stay committed to upholding these promises to enhance and enrich your experience with Taneira.
Derived from the word 'tan' meaning body and ‘eira', the Sanskrit name for Goddess Saraswathi (Patron God of art, music, craft and knowledge) and meaning 'earth' in Greek, Taneira aims to provide the rooted yet progressive Indian woman with exclusive design, diverse workmanship, authenticity of handcraft, pure and natural fibres: the best of India under one roof.
Our stores have been carefully crafted for you to discover handpicked designs from more than 65 weaving clusters, an intimate yet relaxed browsing experience, and absolute convenience (our style studio puts together an entire saree ensemble for you - blouse, inskirt, fall included).
Our journey as a brand has only just begun; we hope your journey with Taneira is as rewarding as it has been for us to put together and present Taneira, sarees handmade with love.
Taneira, the youngest brand of Titan Company Limited was conceived during an internal crowd sourcing of ideas around 2015. Multiple teams suggested sarees as a product category and rigorous rounds of evaluation finally resulted in sarees as the winner for a pilot project. Sarees was a natural extension of Titan's value proposition: design led lifestyle brands that enable self-expression - Titan, Tanishq, Raga, Fastrack among others and now Taneira
After the inception, We began our journey into the wonderful world of sarees- we met up with Handloom Commissioner of India, simultaneously began detailed consumer research, evolved a value proposition, visited weavers, craftsmen and artisans in every nook and corner of the country, and launched our first trunk show in October 2016. Post the reception we received, our first pilot store in the country was launched in February 2017.