Different Marks On Taneira Sarees

Backed by the Tata trust, Taneira brings you an unparallelled offering of authentic textile products of unmatched quality. This is made possible through partnerships with organisations that certify authentic material and crafts recognised across the country. From unique identifiers for pure silk to handloom and handcrafted products, each of these certificates — or ‘marks’ as they are dubbed — serves as a testament to the saree's quality, authenticity, and the rich cultural heritage it represents. Here’s delving deeper into each of these marks and what they hold for the consumer.

Silk Mark

The Silk Mark is a certification of authenticity for silk products in India. Offered by the Silk Mark Organisation Of India (SMOI), it ensures that the saree is made from pure silk fibres. This mark is not merely a designation of material; it signifies a commitment to quality and purity, safeguarding consumers against synthetic blends or counterfeit products. When a Taneira saree— be it a pure silk Kanjivaram, Banarasi, Paithani, or Chanderi— features the Silk Mark, it assures the wearer that they are draping themselves in a piece crafted from authentic silk, preserving the legacy of India's silk industry.

Handloom Mark

The Handloom Mark is conferred on textiles woven on traditional handlooms, distinguishing them from those produced on power looms. Implemented by the Textiles Committee, Government of India, this mark highlights the skill of artisans who often inherit their weaving techniques from older generations. A Taneira saree bearing the Handloom Mark is not just a testament to traditional methods and authentic handwoven products but also a commitment to craftsmanship and support to artisan livelihoods in changing times.

Craftmark

The Craftmark serves as a symbol of genuineness for products made using hand-crafted processes. In the textile domain, this mark extends to dyeing and printing, needle work, hand embroidery, hand painting, and more. Developed and licensed by the All-India Artisans and Craftworkers Welfare Association (AIACA), this mark differentiates authentic hand-made crafts from machine-made ones. A Taneira creation carrying the Craftmark is not just a symbol of quality but also a commitment to keeping alive India’s rich textile traditions spanning block prints, embroideries, and tie and dye crafts among others.

Khadi Mark

Khadi Mark signifies a cloth woven from hand-spun yarns on hand-operated looms. Originally echoing the spirit of India's freedom struggle and now reinventing itself as a premium fabric for custom couture, Khadi embodies simplicity, purity, and national pride. A Taneira saree featuring the Khadi Mark symbolises sustainability and self-reliance, supporting generations-old practices and the artisans dedicated to upholding this traditional weaving form. The mark also stands for an ethical choice, linking the wearer to a historic legacy of resilience and self-sufficiency.

Each mark on a Taneira creation narrates a story and upholds the rich traditions and diverse craftsmanship that define India’s textile legacy. Explore these products with marks of authenticity, and many more, online or at a store near you.